Other parts of a TAG Heuer watch are made by hand, such as leather straps, which are delicately assembled by highly skilled craftsmen and women. This includes cutting and drilling holes into the square plate of brass that the TAG Heuer ‘in-house’ movement begins as. TAG Heuer uses a Computer Numerical Control (CNC) machine to assemble intricate parts of a timepiece that achieve a level of precision that surpasses any handcrafted techniques. This means that all TAG Heuer timepieces are subject to high Swiss standards in performance and precision.Īre TAG Heuer watches handmade? Some, but not all, parts of a TAG Heuer watch are manufactured by hand. TAG Heuer is a pioneering Swiss watch brand, and member of the LVMH group. TAG Heuer watches are made in Switzerland, and uphold Swiss watchmaking features.
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